Lost In The Words

I'm about to start a fun venture with a few writer friends. We're beginning a new website/blog network. I'll give more details as things begin to come together.

Right now, the purpose of the site is two-fold.

The content of the site will be directed toward moms, particularly work at home moms, but many parts will be applicable to every parent. I will be running a blog about family time, giving advice and ideas about making the time necessary to spend with our children, even at the expense of working hours. The content of the pages should come pretty naturally, as it is a subject I deal with every day.

While the site's purpose will be helping other moms and families, the secondary reason behind it is to give us a marketing tool for our own writing. In theory, this sounds like an amazing idea for me, I'm not totally sure how to really make it work.

Does anyone use a non-writing blog to promote their writing work? What aspects of that site or blog have received the best results. I'm ready for trial and error, but if there are any tips or suggestions, I know that I'd be glad for the insight and so would the others involved.

Thanks for reading...Have a great day!